Taekwondoens Dag
Branding and campaign
This project explores how Dansk Taekwondo Forbund can create a more engaging and accessible introduction to taekwondo through an event-based concept. Instead of focusing on traditional recruitment communication, the project aims to build curiosity and create meaningful experiences where people can discover the values, culture, and community behind the sport.
Through research, strategy development, and visual design, I developed a campaign concept that makes it easy for local clubs to participate while creating a consistent and recognizable identity across different touchpoints. The visual direction combines elements inspired by taekwondo’s Korean heritage with a modern and inviting expression, appealing to new audiences while respecting the traditions of the sport.
The final concept includes campaign materials and communication tools designed to support clubs in hosting their own Taekwondoens Dag events.
