Esport Danmark

This project is a rebrand of Esport Danmark, focusing on their most important – yet often overlooked – target audience: Danish gamers.

Through research, surveys, and visual analysis, a new identity was developed that emphasizes community, passion, and a strong presence in gamers’ everyday lives. The project culminates in a new event concept, SHOWDOWN, designed to unite the Danish gaming scene through tournaments, activities, and live esports finals.